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Auckland Cup Week® fashion: Maxum Alexander on men’s raceday style

Maxum Alexander is the Director of Working Style Ponsonby and boasts over a decade of experience in men’s fashion. He also sat on the judging panel of our Hawaiian Airlines Fashions in the Field competition here at the SkyCity Boxing Day Races.


In the lead-up to the Hawaiian Airlines Menswear Award taking place here at Ellerslie on Vodafone Derby Day (29 Feb), we sat and had a chat with him about what makes a man look the part on raceday.

Maxum Alexander deep in thought on the judging panel of Hawaiian Airlines Fashions in the Field 2019

What do you look for in a winning outfit?

"I look for understated elegance in a winning outfit. Considered and detailed, but not over the top.


"It’s about looking sharp but most importantly, it’s about being comfortable and confident.


"You should be wearing your clothes, not your clothes wearing you."

Ryan Dodson - winner of the Mens' Hawaiian Airlines Fashions in the Field 2019 competition here at Ellerslie on Boxing Day

What advice would you give to a man before heading on stage to walk the catwalk?

"Take a deep breath, be natural and be yourself."


Do you think a hat is a must?

"I think a hat can be a real make or break. Some guys can pull it off flawlessly, but I feel that a hat can look over-accessorised if it is paired with a bright tie and a pocket square."


Are there any Instagram accounts you follow for style inspiration?

"I recommend @davidgandy_official for men’s style inspiration."



What are some style guidelines to follow on raceday?

"As per raceday tradition, ties and a pocket square are the main focus in men’s accessories.


"To show that you put some thought into your look for the day, aim for a pocket square and tie in similar colours, but never have a matching cloth on your tie and pocket square."



What have been your favourite looks of the season so far?

"This season we’ve seen everything move towards a soft, smart casual look.


"A lot of soft blues paired with neutral, natural tones like taupe and sand.


"My top pick would be off-white trousers, sand/beige jacket with a soft blue linen striped shirt finished off with some chocolate leather penny loafers."



What do you love most about racedays?

"Racedays for me are all about spending quality time with friends and family.


"Nothing beats a cold drink on a hot day spent having laughs with good company."

Feeling inspired?


Entry into the Hawaiian Airlines Menswear Award is FREE for all male racegoers aged 18yr+ who are attending Vodafone Derby Day (29 Feb)

This winner-takes-all competition will see one lucky guy walk away with:

  • 100,000 Hawaiian Airlines air miles and three nights accommodation at Outrigger Waikiki Beach Resort

  • An Antler carry-on case from Hawaiian Airlines

  • A pair of glasses from Specsavers

  • $100 food & beverage voucher from SkyCity

  • Plus the all-important sash and bragging rights!


Enter on the day at the fashion marquee before 1pm OR pre-register your entry online now.


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