Media
Accreditation
In order to capture a raceday as media, pre-event accreditation is required. To obtain this, please contact our marketing team in advance of a raceday:
Images
We have an extensive library of raceday and race images that can be made available to media for editorial purposes. Please direct any requests to our marketing team who will be able to source these for you and outline any required permissions.
Interviews
There are a number of people involved with racing who may be of interest for interviews. For example: the CEO, track manager, commentator, jockeys, trainers, owners, breeders, milliners, fashion entrants, judges & winners. Our marketing team can help you find the right person(s) for your story.
Some people on a raceday are more accessible than others. Ideally, interview requests will be put through the marketing team in advance of a raceday in order to ensure you have the best possible chance of securing the person you’d like.
As jockeys and trainers often have very tight timings on raceday, if you find yourself suddenly requiring an interview ‘on-the-day’, please liaise with the marketing team who will do their best to find someone for you.
After a race, the winning jockey & trainer will often provide quotes to media in the Birdcage – though may only have a short period of time to do so. Access into this area can be arranged by the marketing team.
On raceday, jockeys are not able to venture too far away from the jockey rooms and as such, options for interview locations may be limited.
Media Room
The Media Room is intended as a quiet space in which accredited media can work on a raceday. It has a fantastic view of the Parade Ring and provides easy access into the Birdcage.
Seating & power points are available on a first-in, first-served basis. WiFi and a television tuned into the racing channel are also available.
Permissions
As a member of the media, it is your responsibility to ensure you have obtained permission from racegoers in order to publish their image / quote / footage in any form.
Questions
You are always welcome to contact the marketing team about anything – whether before, on or after raceday. In addition, staff in the Raceday Office (Ground Floor, Ascot Stand) are also on-hand to help troubleshoot or answer your questions on raceday.
Race Footage
Historical race footage is available on request where available, and ‘on-the-day’ race footage can be arranged to be sent through following a race. Please put any requests through either Trackside TV or to the marketing team – ideally at least three working days before footage is required.
Raceday | Race | Event Names
We have a wonderful stable of sponsors who support them by purchasing naming rights to racedays, races and events throughout the season. Where possible, please correctly reference anything that has a sponsor associated with it and if in doubt, contact the marketing team for clarification.
Competitions
If you would like to offer your audience a raceday giveaway, get in touch with the marketing team to discuss opportunities. We often work with our raceday sponsors to create fantastic ticketing and/or money-can’t-buy packages for your audience to win.
Last but not least!
Horses are valuable animals that can be unpredictable and prone to fright or flight. Racegoers and media are on course at their own risk.
To help minimise risk, please exercise caution when in the vicinity of horses and avoid loud noises or sudden movements; reduce the use of flash on cameras; ensure any cameras or equipment are well away from racetrack fences during races or fences surrounding the Parade Ring and Birdcage; keep a safe distance between yourself and the horses when in the same area as them and listen the advice of raceday officials and ARC staff.
Media are welcome to go into our stabling area but, due to health & safety requirements, MUST stick to clearly-defined the public access ways. No member of the media is able to go onto the track or into the Parade Ring without the permission of either the CEO or Executive General Manager of Racing & Operations.
Racedays provide a wealth of possible story opportunities and media are most welcome on course to capture them.